Needle
2019 - now
Entrepreneurial project
Product Design
Branding
Marketing
Coding
Data Analytics
A global pandemic arrives and, as we struggle to pretend everything is still working in a more digital reality, we realize it’s not.
It turns out that we’re tired of screens. That we’re tired of being at home. Tired of the superficial, and needing to reconnect with the environment and ourselves.
This is where Needle is born.
Why Needle?
Socialization is becoming increasingly digital, and due to the changes we have adopted because of the Covid-19 pandemic, it has escalated in a brutal way.
This new type of socialization leaves the most important thing by the wayside: the human. It is very difficult to achieve the levels of trust, friendship and connection that have always been achieved.
In a society where extraversion “always wins”, socializing digitally creates even more obstacles for introverted people. The ice must be broken.
We have interviewed and surveyed users of different ages and social contexts, and have obtained insights as revealing as the following.
What is Needle?
Needle is a platform that allows users to connect with each other and their environment, based on their hobbies. Its strength: everyone the user connects with has something in common, helping to take that first step and break the ice. A sport, a place, a hobby, a band... Simply Needle!
Needle is a project made 100% by bootstrapping, in which we have started from scratch, and we have managed to build a platform, get a user base and expand it through social networks and design an evolving, adaptable and sustainable business model.
We have covered all the bases, benchmarking the target market, creating a positioning strategy through the Business Model Canvas, aligning our objectives with the SDGs, and promoting the application to attract businesses and users.
The Needle app for Android
Needle App is fully functional, it has been tested with users, with bug fixes and improvements. It is the greatest example of what an MVP of this whole project means. Since its launch, we have not stopped adding features.
And we have not only added them, but we have also communicated and highlighted them with our users through digital campaigns on social networks.
It can be downloaded on Android devices from the Play Store.
